It's Time to Make Yourself More Socially Assessible

This month's Wonderful Web E-newsletter features several easily actionable strategies for generating business leads via "in-bound" marketing. As I'm fond of saying, "It's hard to keep track of how fast are changing when things are changing this fast." From YouTube to Apple's iPad and custom WordPress websites, read on for news you can use.

Stay tuned & thanks for reading!

P.S. If you prefer to read this enewsletter as a web page, please click here

Do You Have Your Own YouTube Channel Yet?

Most people don't realize the exceptional power of YouTube as a social media marketing strategy.

In terms of it's reach, not only is watching videos online becoming a major pastime; but more importantly, YouTube has become the number two search engine behind Google and ahead of Yahoo! and Microsoft's Bing. This is a MAJOR development.

In addition, there is nothing closer to a face-to-face presentation than the impact of a real person who is speaking with authenticity via video. In other words, a video of you explaining your passion for your product or service sure beats the heck out of text, no matter how brilliantly the words on your web page may be written.

Once you have your own YouTube account, click here for YouTube's support details on how to customize your channel.

Or, please contact us to learn more about ComBridges' video packages which include digital video production, expert creative direction, and customization of your organization's new YouTube channel.

Or, visit & view the Jon Leland & ComBridges YouTube channel.

Our Latest Custom WordPress Website

Very often these days, ComBridges is recommending WordPress (the installed and highly-customizable wordpress.org version) as a content management system (CMS). There are two main reasons. First, its user-friendly website admin interface enables clients to easily edit their own websites. And, second, WordPress provides the social media marketing benefits of a blog that is seamlessly integrated into your website.

The most recent example of this kind of project is The Marin Plan, the San Francisco Bay Area's premiere health and longivity center; and we thank them for these kind words:

"ComBridges makes creating a memorable website painless and fun
...and trust me, they know a lot more about Web marketing
and communication than most of us ever will.
I recommend Jon and his team with total enthusiasm."
-- Gail Harris, president, The Marin Plan

"What Every Business Needs to Know About Internet Marketing" — Workshop and/or Teleseminar

My workshop, teleseminar and/or keynote, "What Every Business Needs to Know About Internet Marketing" has become a signature presentation. Frankly, I'm surprised that more speakers don't provide a similar overview. Of course, there are lots of speakers on social media these days; but what this presentation does—in terms of putting all of the different strategies, from SEO to pay-per-click advertising to social media marketing, into a useful perspective—continues to be unique. With an updated version of my ebook of the same name in the works, I'm enthusiastically looking for opportunities to give this presentation.

Might your organization or business group benefit from this talk? If so, let's talk!

Please Click Here to View or Download a PDF One-Page Description of This Program

Apple's New iPad: Better for Media Consumption. Media Creation? Not so much...

Amidst the mega media buzz surrounding the release of Apple's new touch screen tablet computer, the iPad, I added a blog post with video comments via my weekly Tuesday appearance as New Media New Marketing expert on TheTVNews.tv.

Why read when you can watch and listen? Please click here to check out my 3-minute iPad video commentary (and please re-tweet and/or comment on the blog or YouTube video page is you are so moved.)

Recommended Reading

We are not the only ones with useful things to say. We read the wisdom of others continuously. Here are some pithy posts that we consider worthy of your consideration.

• 7 Truths About Social Media Marketing by Tamar Weinberg
  Yes, social media marketing is a wonderful and important marketing opportunity, but it's neither a 'silver bullet' nor a panacea. Tamar is particularly good at being real about all this. Also recommended is Tamar's book, The New Community Rules: Marketing on the Social Web
   
• Changing the World: A Company Mandate
  Research Shows How 'Brand Virtue' Influences Consumer Purchases by Bob Kenney
  Branding is more than buzz. It's an experience of your company. The latest research summarized in this Advertising Age article reflects how much we are all looking for truly 'positive' experiences, including with every business with whom we do business.
  
  
• Why Content Marketing Matters To Me And Should To You
  by Jay Baer
  Jay Baer's "Convince & Convert" is one of the best written social media marketing blogs anywhere (read this post and you'll see that this is not just my opinion). And, the content of this post walks its talk. Content Marketing is a long-term, big time valuable strategy. Frankly, I'm surprised that more companies aren't doing more original content creation, including original videos. This post explains why you should care (and ComBridges would sure love to help you when you're ready.)

Thanks to the tweets of @CrisPopenoe for bringing the first two of these links to our attention. She's worth following. Great videos on her site too.